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據報今年初逾廿間內險公司銀保渠道保費按年大降
據《證券日報》引述內地保險公司同業交流數據顯示,今年以來,人身險行業整體呈現「個險渠道相對穩、銀保渠道下滑大」的特徵。從行業整體顯示,今年以來截至2月22日,有統計數據的24家險企個險渠道整體業務發展穩健,保費增長平穩。其中,15家險企保費按年增長,佔比為62.5%;9家按年有所下降。 反觀銀保渠道,有統計數據的29家險企中,今年以來截至2月22日,24家銀保渠道保費按年下降,佔比為82.8%;僅5家獲得正增長。 報道指,通常情況下,每年首季內地銀保渠道在保險業「開門紅」期間表現較好,但今年年初該渠道表現疲弱。報道引述業內人士認為,該現象出現有銀保渠道率先執行「報行合一」影響,也有險企策略調整等多方面原因,反映當前壽險公司銀保渠道的價值有待進一步提升。
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