趙明:榮耀要全力將歐洲打造成「第二本土市場」
《證券時報》報道,榮耀CEO趙明日前在西班牙巴塞羅那2024世界移動通信大會(MWC)上表示,很多廠商對於AI手機的概念存在誤解,能夠提供生成式AI能力的手機並不等於AI手機,甚至相去甚遠,真正的AI手機是可以發展、進化的,它搭載的是個人化的操作系統,它真正懂用戶,而且每個人的AI手機都能提供千人千面的不同體驗。
他透露,榮耀的AI手機戰略,是端側AI、平台級AI,用AI來重構操作系統,同時與各類AI服務商進行合作,為用戶提供各類AI服務。
此外,他強調榮耀要全力將歐洲打造成「第二本土市場」。他認為,歐洲市場並不缺少一個性價比品牌,而是需要一個真正可以和蘋果(AAPL.US)形成競爭的高端品牌,所以榮耀做歐洲市場有著長遠規劃,甚至要放慢在歐洲的腳步,要踏踏實實把歐洲市場當做「家」和「第二本土市場」來打造,不會只注重銷量或者侵略性進攻。
他續稱,歐洲整個終端市場規模大概在1億部,榮耀產品均價超過300歐元,榮耀在歐洲一定是高端定位,今年會在800歐元以上的手機方面加碼。
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