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天貓:平台涵蓋7,000多個商品類別 服務超過1億消費 群體
阿思達克 02-21 08:50
天貓國際指,平台2014年2月正式推出時與100個海外品牌合作,如今已逐步成長至囊括來自全球90多個國家和地區的4.6萬多個全球品牌,平台涵蓋7,000多個商品類別,服務超過1億消費群體。綜合天貓國際消費群的3項特徵包括中產、年輕、女性佔多,90後消費群體目前佔近三分之二。 經歷10年的發展,天貓國際持續建設全球供應鏈網路,其中包括在海外地區設立6大採購中心,促進與海外供應商的互動和合作,從原產地直接採購全球新品;供應鏈物流網路涵蓋100多個海外倉、500條海陸空國際運輸幹線,40個核心港口及超過100個保稅倉。集團將持續投資及建立強大的內容生態系統,希望將公司從一個單純的進口商品電商貨架轉變為「全球生活方式的指南」。 在提升效率方面,天貓國際的進口業務致力探索科技驅動的解決方案,例如利用AI模型生成進口產品的詳情頁面,全面升級平台託管營運服務(FOBT)等,為海量中小品牌提供快速而低成本的開店和店舖託管服務。天貓國際總經理董臻貞表示,天貓國際計劃將這項改進推廣予更多平台商家,幫助他們降低產品處理成本,提高營運效率。
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