德勤:受惠消費需求回暖 奢侈品行業呈疫後強勁復甦勢頭
德勤發表《2023全球奢侈品力量》報告顯示,2022財年全球最大的100間奢侈品公司錄得總銷售額3,470億美元,較 2021財年的3,050億美元實現顯着增長,展現出奢侈品行業在後疫情時代的強勁復甦態勢。
德勤美國時尚與奢侈品行業全球聯合負責人Karla Martin表示,在技術進步的推動下,2022財年,全球最大的100間奢侈品公司實現規模和利潤雙增長,且所有產品領域的銷售額漲幅均達到兩位數,時尚領域重返增長軌道。
報告指,得益於美妝等領域的消費需求回暖,全球百強奢侈品公司的個人奢侈品銷售額高於上一年。大型奢侈品公司的重要性顯而易見:百強公司中,銷售額超過50億美元的17間公司爲總銷售額貢獻了約70%,而銷售額在10億美元及以下的43間公司貢獻率僅爲6.4%。全球百強奢侈品公司的最低收入門檻爲2.84億美元。2022財年的全球百強奢侈品公司中,有91間錄得銷售增長,2021財年爲72間,2020財年僅23間。
在百強公司中,前十大奢侈品公司的銷售價值按年增長額佔近63%,淨利潤的佔比亦高達76.4%。前十強的奢侈品銷售額增長23%,歷峯集團重回第三名位置,PVH集團重返十強,LVMH爲2022財年前十強貢獻了31%的銷售額,繼續鞏固其領先地位。 (ca/cy)
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