澳門旅遊局:今年入境旅客目標3,300萬人次 按年升近18%
據《澳門日報》報道,澳門去年入境旅客達到2,800萬人次,恢復至2019年的72%。對於今年旅客恢復情況,澳門旅遊局長文綺華表示,1月日均入境旅客約8萬人次,周末逾十萬人次,全年目標入境旅客3,300萬人次(即按年升17.9%)。除關注旅客數量,更注重質量,今年重點工作是海外市場推廣,上半年集中到海外路演、參加外地旅遊展覽,下半年在內地舉行澳門周活動。
據澳門旅遊酒店業界反映,1月客量成績不錯,預計春節客量比較理想,當局除吸引旅客到傳統旅遊區外,另一個目標是帶旅客到社區旅遊,並與橫琴建立更多互動。
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