名創優品(09896.HK)目標2024至2028年收入複合增長逾20% 每年淨增最多1,100間店
名創優品(09896.HK)(MNSO.US)公佈未來五年戰略發展,擬打造超級品牌,成爲全球第一的IP設計零售集團,計劃於2024至2028年期間每年淨增900至1,100間門店,預料至2028年全球門店數量將較去年底增長近一倍,目標2024至2028年收入複合增長逾20%。
創始人、董事會主席兼首席執行官葉國富表示,目前已與超過80個全球知名IP合作,未來會繼續堅持產品創新,目標2028年IP產品銷售貢獻可超過50%。
他預測,未來十年全球IP零售額可由去年的18,030億元人民幣增長至30,000億元人民幣,而2022年中國IP商品零售人均消費額爲51元人民幣,較全球平均水平227元人民幣仍有龐大增長空間。
他又指,2013至2023年是「性價比消費」的出海1.0時代,相信未來十年將會是「興趣消費」的出海2.0時代,市場將逐漸劃分低價及特色兩個零售領域,因此在宏觀經濟不景氣時更要堅持長期主義及推進全球化發展,未來有意與Tiktok等電商合作持續開拓線上銷售業務。
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