職教品牌知乎知學堂獨立運營,知乎當日股價上升3.4%
1月11日,知乎舉辦“2024知乎教育大會”,宣佈職業教育品牌“知乎知學堂”正式獨立運營,併發布以數字化和產教融合為核心的兩大戰略。該舉措也受到資本市場認可,當日港股股價盤中大升7.73%,收盤上升3.4%,報收13.38港元/股。美股股價也出現1.51%升幅。
據悉,知乎職業教育業務歷時4年高速發展,一直被視為公司的第二增長曲線。2023年第三季度,知乎職業教育業務營收達到1.45億元,同比增長85.6%,在公司總營收中的佔比達到14.2%,創下新高,也顯示出該業務在商業層面的發展空間巨大。
知乎知學堂定位為綜合性職業教育平台,其高速發展一方面源於知乎社區上億新職人的龐大職業成長需求,一方面則源於市場逐步呈現數字化和平台化的趨勢。知乎知學堂此次獨立運營,標誌知乎職業教育業務迎來新的里程碑。知乎創始人、CEO周源直言,社區與職業教育是知乎的兩種形態,職業教育補完了知乎創業願景的另一半,共同組成了知乎的“完全體”。
截至目前,知乎知學堂已經集合了品職教育、趴趴教育、MBA大師、一起公考、一起考教師、AGI課堂6個子品牌,完成了6大領域30多個品類的覆蓋,累計為超過2000萬學員提供職業培訓服務,成為國內覆蓋品類最全的職業教育內容體系之一。
值得關注的是,知乎知學堂也確定了未來兩大發展戰略,一方面通過數字化賦能,改善職業教育服務體系和交付標準,未來1-2年內,知乎知學堂將努力實現AI大模型在職業教育的全流程覆蓋;另一方面通過開放協作和產教融合,助力職業教育實現高質量就業。
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