K11 MUSEA去年下半年整體銷售額及人流按年增40%
K11集團宣布,受惠於獨特文化商圈商業模式,加上香港社會全面復常,旗下K11 MUSEA延續去年上半年的良好勢頭,去年下半年整體銷售額及人流按年增長40%,期內會員平均消費金額較上半年升近20%,與2022年同期比較更增長55%。
而高端顧客、即KLUB11的黑卡會員於2023年下半年的總消費金額,則按年增長近40%,較上半年增長17%。期內珠寶鐘錶類別及個人護理類商戶銷售額均較上半年升25%。
集團表示,現時K11 MUSEA的出租率接近100%,展望2024年首季將繼續引進多個國際時尚、美妝、腕錶、餐飲品牌,加上農曆新年推廣及賀年活動及多個文化藝術活動將陸續登場,預期將進一步帶動人流及刺激消費。
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