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易生活(00223.HK)夥貴台酒業戰略合作 推動貴台酒品牌數智化營銷
阿思達克 12-28 08:46
易生活控股(00223.HK)公布,與貴州盛享貴台酒業(集團)訂立《百億品牌賦能戰略合作框架協議》,合作期三年,雙方共同推動貴台酒品牌全面數智化營銷,及在集團的全國超500家酒店門店和旅遊場景中建立線下體驗和快速銷售服務體系,開啟白酒場景體驗數智營銷新紀元。 集團將協助貴台酒系統化數智品牌管理,重點在提升品牌認知、視覺及營銷等品牌數智化體系建設。另將實施高效數智傳播計劃,通過線上線下體驗活動等強化品牌形象。
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