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冬甩品牌Krispy Kreme(DNUT.US)進軍巴黎
阿思達克 12-09 01:21
冬甩品牌Krispy Kreme(DNUT.US)本周在法國首都巴黎開設第一間門市,正式進軍法國,目前法國是世界第二大快餐市場。 新店所在的位置以前是米其林星級廚師Alain Ducasse經營的一間餐廳,數百名巴黎人蜂擁而至 。不過,Krispy Kreme新店開幕的宣傳手法遭到非議,公司於巴黎街道牆上張貼一系列海報,被巴黎副市長猛烈抨擊,指該種行為非法、污染嚴重且對社區造成高昂代價。 Krispy Kreme計劃未來五年內在法國各地開設500個冬甩店。Krispy Kreme冬甩目前在38個國家銷售,包括柬埔寨、緬甸和哈薩克。 根據其最新財務業績,Krispy Kreme在2023年第三季營收4.07億美元,比上年增長7.9%。
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