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《大行報告》高盛:騰訊(00700.HK)月中推矚目新遊「元夢之星」 與網易-S(09999.HK)「蛋仔派對」競爭值得關注
高盛發表報告指出,騰訊(00700.HK)將於下周五(15日)推出矚目新遊戲《元夢之星》,該行注意到騰訊已確認在遊戲上投入大量資源,包括騰訊互動娛樂事業群(IEG)/天美工作室群、首階段投入14億元人民幣用於UGC系統/創作者的投資,以及與如《王者榮耀》般的IP聯動。 該行認為,與市場上現有的派對遊戲相比,相信《元夢之星》憑藉其多樣化的遊戲玩法、微信/QQ建立的社交網絡,以及可能在包括抖音在內的主要平台上進行大規模推廣,可以瞄準更廣泛的跨年齡受眾。由於該款遊戲即將推出,且距離2024年農曆新年旺季還有兩個月時間,該行目前預測《元夢之星》推出的首月可帶來8億至10億元人民幣的收入,首年收入可達50億至60億元人民幣(約佔國內遊戲收入的4%)。 網易-S(09999.HK)方面,該行指公司已於今年成功推出同類遊戲《蛋仔派對》,其今年收入約70億至80億元人民幣,與《元夢之星》在用戶和花費時間上的競爭將值得關注。該行預期,雖然該兩款遊戲及類似遊戲的用戶將出現部分重疊,但估計派對遊戲的整體潛在市場應會快速擴張,並迎合許多其他遊戲類型的用戶,如射擊及休閒等,而非簡單地蠶食兩款遊戲類型的用戶。因此,該行預計明年《蛋仔派對》的總收入將達40億至50億元人民幣,與今年相比,將是遊戲壽命的正常衰退。 該行對騰訊評級為「買入」,目標價435元。對網易評級為「買入」,目標價206元。
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