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許濤:翡翠台第三季平日黃金時段廣告平均價格按年升46%
阿思達克 11-28 09:23
電視廣播(00511.HK)(TVB)行政主席許濤向員工發內部信表示,今年第三季公司的免費電視廣告業務呈現上升趨勢,翡翠台平日黃金時段的電視廣告平均價格按年升46%。不少香港及跨國藍籌企業客戶經過疫情和黑暴事件的三年後,重新回歸TVB。 他稱,第三季來自myTV SUPER平台的數碼廣告收入按年增長16%。現時myTV SUPER已成為全港OTT平台的領導者。該公司的電視廣告業務持續恢復,數字廣告業務迅速增長,TVB目前擁有全港電視觀眾80%的份額。 在數字平台業務上,他提及近年TVB積極將傳統電視融入多元數字平台,現時Facebook的追隨者人數已達到本地電視媒體的第一位(189萬),TVB的社交媒體每月活躍用戶超過1,600萬,於內地社交媒體平台相關賬號的追隨者總數已超過1.12億。
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