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易生活控股(00223.HK):與創維汽車品牌訂立品牌戰略合作協議
格隆匯 11-27 08:09

格隆匯11月27日丨易生活控股(00223.HK)發佈公吿,2023年11月24日,公司與江蘇開沃汽車有限公司(“江蘇開沃”,為開沃新能源汽車集團股份有限公司的全資子公司,與其子公司統稱為“開沃集團”)訂立創維汽車品牌的品牌戰略合作協議。本次品牌戰略合作將利用全新的營銷與體驗,全面打造創新的汽車銷售模式,以推動創維新能源汽車品牌的知名度與銷量。

根據披露,開沃集團是國內新能源汽車製造領域領軍企業之一,具有商用車、乘用車全系列生產資質、主要業務有新能源乘用車、大中型客車、輕型客車、物流車、專用車及新能源汽車核心零部件的研發生產。擁有雙品牌:開沃汽車、創維汽車質資進行國內外銷售。現在出口量已經佔據開沃集團銷量的半壁江山,各車型已經銷往了包括德國、以色列、土耳其在內的65個國家和地區,更還獲得德國、以色列等發達國家的好評。

考慮到集團在整體營銷方面的專業能力,創維汽車在新能源汽車領域的出色創新及產品力,雙方擬依託彼此的優勢,就創維汽車品牌的數字化管理、品牌傳播、品牌供應鏈業務等方面進行全方位合作,故訂立品牌戰略合作協議。 

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