阿里(09988.HK)淘天集團將提升用戶購買頻次當作首要關鍵目標
阿里巴巴(09988.HK)(BABA.US)集團首席執行官吳泳銘表示,主要業務淘寶將會堅持互聯網消費平台定位,但淘天集團將不再定位成零售公司。吳泳銘補充,從經營角度考慮,會將用戶購買頻次,優先於GMV作為平台經營的最關鍵目標,未來會將提高平台黏性與客戶留存作為核心目標。
談及海外市場,他指出未來幾年預期有巨大的成長空間,因此將建設全球領先的AI+海外數字零售技術,集團的海外數字商業業務目前僅在東南亞、土耳其等幾個區域市場擁有較高的整體用戶滲透率,在多數海外市場的用戶滲透率方面仍有提升空間,將以現有資源和佈局為基礎,在部分非常有希望的區域市場加大本地化投入,並獲得確定性的增長機會。
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