美團(03690.HK):雙十一期間上海零售交易額按年增55.9%
爲搶灘「雙十一」,上海不少商場相繼推出力度不亞於電商平臺的促銷活動,還充分利用到店團購、本地直播、即時零售等工具,拓寬本地零售場景。據美團(03690.HK)最新數據顯示,於11月1日至11月12日,上海地區「雙十一」零售交易額按年增長55.9%。期間,平臺內關鍵詞搜索按年增長204.1%,相關評論和點評筆記按年增長54.8%和37.6%。
隨着數字經濟和實體經濟融合加速,消費新場景、新需求不斷涌現,也帶動消費回到本地。同時,還有不少線下實體與即時零售平臺攜手,通過聯名及定製等深度合作,提供常態化的低價和便利,展現零售行業消費復甦的活力。
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