亞馬遜網站明年起將出售新車! 韓國現代汽車將率先試賣
亞馬遜(AMZN.US)周四表示,明年將允許汽車經銷商透過其網站銷售汽車,韓國汽車製造商現代汽車將率先打頭陣。
多年來,亞馬遜慢慢進軍汽車購買業務,在其網站上推出數碼展銷廳,供消費者研究和比較車輛,但並非直接透過亞馬遜購買,但消費者可以透過其網站購買汽車產品,例如替換零件。
亞馬遜稱,從2024年開始,亞馬遜將允許消費者在其網站上購買新車,然後經由當地經銷商取貨或送貨。消費者將能夠搜尋其所在地區的可用車輛,作出選擇,然後在亞馬遜上查看。
亞馬遜表示,新功能將為經銷商創造另一種方式以提高選擇意識,並為客戶提供便利。
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