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Snap股價升8% 與亞馬遜協議讓用戶網購時無需切換程式
Snap(SNAP.US)周二股價上漲8%,公司確認與亞馬遜(AMZN.US)達成協議,讓用戶無需離開應用程式即可從線上零售商購買產品。 該協議遵循Meta(META.US)和亞馬遜之間的類似協議,旨在讓Snap用戶更輕鬆地購物。 亞馬遜發言人在一份聲明中表示,作為新體驗的一部分,美國客戶將在Snapchat中看到精選亞馬遜產品廣告的實時定價、Prime資格、送貨預估和產品詳細信息。亞馬遜應用程式內購物適用於在Snapchat上落廣告,並由亞馬遜或亞馬遜商店中的獨立賣家銷售精選產品。
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