內地綜合性茶企瀾滄古茶通過聯交所上市聆訊
內地綜合性茶企瀾滄古茶成功通過聯交所上市聆訊,並已披露聆訊後資料集,意味著即將來港上市,其聯席保薦人為中信建投國際及招商證券國際。
據招股書顯示,公司今年上半年營業收入為2.32億元人民幣,淨利潤為2,356.8萬元人民幣,與2022年上半年保持平穩;截至上半年,瀾滄古茶擁有超過3,700噸毛茶和在制茶葉存於特種倉庫內,分屬超過15個採購年份,保證產品的長期穩定生產。
在渠道方面,瀾滄古茶建立全國銷售網絡,由直營網絡及經銷商銷售網絡組成,目前擁有557間線下門店,並覆蓋天貓、微信、抖音、快手及京東等電商平台。其中,在線下渠道方面,瀾滄古茶經銷商門店增加至534間。線上渠道方面,瀾滄古茶深化電商業務供應鏈,並在抖音等線上平台上試水與KOL直播合作。根據直播統計數據顯示,近半年品牌體系累計直播GMV超5,000萬元人民幣。(ca/w)
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