快手(01024.HK)雙11購物嘉年華預售期GMV按年升84%
快手(01024.HK)公布,今年快手電商雙11購物狂歡節預售期於10月31日結束,同時雙11大促正式期啟動,於10月18日至30日預售期期間,快手電商雙11預售GMV按年增長84%,當中家居家電、美妝個護、3C數碼成為預售階段銷量最高的商品品類。
快手表示,在雙11大促正式期間,快手電商將加補20億元人民幣補貼,並會全方位落實「低價好物、優質內容、貼心服務」的平台經營風向標,投入海量資源補貼力。
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