You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
據報嗶哩嗶哩(09626.HK)與京東(09618.HK)深度合作「京火計劃」 雙11期間上線
內媒報道,在「雙11」大促期間,俗稱B站的嗶哩嗶哩(09626.HK)與京東(09618.HK)聯盟深度合作共建的「京火計劃」正式上線。這也是繼去年B站與淘寶聯盟推出「星火計劃」後的另一個數據生態共建計劃。 B站方面稱,該計劃將進一步完善B站種草體系,協助品牌實現行銷連結分析,以更好地衡量種草價值。品牌在B站透過種草影片引流至京東,在獲得即時轉換的同時,可依靠多維度的後連結資料指標,驗證種草效果。另一方面,品牌在投後所獲得的人群資產,也將幫助品牌實現更精準的人群沉澱和再行銷,提升後續的種草效率。 「星火計劃」數據顯示,從B站引導至淘寶店舖的新客佔比達70%。同時今年第二季數據顯示,B站電商產業的廣告收入年增超過140%。基於「大開環」策略,今年雙11期間B站與阿里巴巴(09988.HK)、京東、拼多多(PDD.US)三家龍頭電商平台,都針對性地進行了深度合作。
Follow us
Find us on Facebook, Twitter , Instagram, and YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
uSMART
Wealth Growth Made Easy
Open Account