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《大行報告》美銀證券:內地要求壽險企業專注保單穩定可持續銷售 或影響明年首季「開門紅」銷售
美銀證券發表研究報告指,內地要求壽險企業專注於保單穩定可持續銷售。保險企業典型的「開門紅」銷售(jumpstart sales)是在2023年第四季向客戶預售保單,並在2024首季預訂保單,通常「開門紅」銷售是一年中最重要的銷售活動,佔全年銷售額逾30%。該行認為,監管機構對銷售的立場將影響明年第一季的行業增長速度。該行偏好中國太保(02601.HK),認為其沒有公司級別「開門紅」銷售計劃,故預計所受影響將較同業小。 該行表示,大型壽險企業已經開始「開門紅」銷售。據報道,中國人壽(02628.HK)自9月初起,銷售額已達300億元人民幣,平安保險(02318.HK)亦已於10月初啟動銷售。該行預計,壽險企業需要調整策略以滿足監管機構的要求,包括將預售推遲到11月或12月。該行認為,壽險公司不會在今年第四季預訂銷售,這或影響代理商今年的關鍵績效指標(KPI),並導致基數非常高,但延遲啟動「開門紅」銷售或給予代理商有限的準備時間。
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