You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
調查指本港第三季廣告開支按年持平 旅遊業宣傳大增
廣告媒體監察公司admanGO發表香港廣告調查,數據顯示今年第三季香港廣告開支總值達74.6億元,按年大致持平。 報告指出,年初社會全面復常和內地通關,在旅遊業帶動下,香港經濟持續復甦,但息口上升及外圍環境惡化拖累經濟復甦,今年7至8月本地廣告開支分別按年下跌3.7%及6.6%。 但9月份本地廣告開支錄得約2.6%按年升幅,admanGO指,年底節日消費旺季氣氛加上政府積極推動振興經濟措施,預計廣告商投入更多資源作宣傳促進銷售,令各行業在第四季迎來更多機遇,有利本地廣告開支持續增長。 按行業劃分,旅遊業第三季廣告支出按年大增99%,餐飲業廣告開支則按年增加12%。匯豐集團及恆生銀行(00011.HK)期內廣告支出按年減少17%及6%,但仍於全港廣告支出品牌中排名第三及第七位。而國泰(00293.HK)旗下國泰航空期內廣告開支排名重回第十位,金額按年增長233%。
Follow us
Find us on Facebook, Twitter , Instagram, and YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
uSMART
Wealth Growth Made Easy
Open Account