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嗶哩嗶哩-W(09626.HK)與阿里、京東、拼多多等就雙11達成深度合作
《澎湃新聞》報道,今年雙11期間,嗶哩嗶哩-W(09626.HK)與阿里(09988.HK)、京東(09618.HK)、拼多多(PDD.US)等電商達成深度合作,B站將在內部新增「雙11」板塊,在保留原會員購板塊的同時,新增「天貓雙11」板塊,直接展示相關商品,並支援點擊跳轉天貓頁面購買。 雙11期間,B站不僅與各家電商平台打通商品庫,也會與阿里、京東、拼多多有針對性地進行合作。 阿里方面,除與天貓展開雙11整合行銷合作外,B站將依托「星火計劃」與「U選計劃」聯合阿里對品牌與商家進行平台級流量補貼;京東方面,雙11期間B站將上線數據生態共建項目「京紅計劃」,提升品牌與商家在B站的獲客與轉化效率;拼多多方面,將與UP主加強合作,與拼多多合作的UP主數量預計年按年增長將超過100%。
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