支付寶商家群再升級 支援3,000萬人進私域及白名單擴容
支付寶宣布商家群再次升級,包括開放10餘個公私域與線下入群場景、群組營運結合「繁星計劃」流量激勵正式出街;開放多個營運、營銷工具能力,面向商家免研、免費使用;支援3,000萬人進私域,支援白名單擴容,可營運人數上限更大。
當中,就支付寶的商家群,將對商家免費開放支付寶的公域和線下場景。透過商家群串聯起支付寶支付成功頁、小程式、直播間、訊息、會員卡組件、線下掃碼、IoT機具等十餘個場景。另支援一步入群,無需二次操作可直接選擇進入相關的群組聊天。
此外,商家可透過參與「繁星計劃」政策,持續做好商家群營運可以獲得按月的激勵點數,用於在支付寶數字推廣平台使用,進而形成群營運與端內其他營運場景的流量閉環。
支援3,000萬人進私域方面,每個主帳號下可以創建200個群組,單一群組支援創建300個群組聊天,每個群組聊天500人。當單一群用戶人數達到最高上限時,系統支援自動裂變新群聊,無需自行投入活碼研發。
目前,只要滿足兩個條件即可開通使用支付寶商家群產品,包括已開立支付寶小程序,以及通過認證的支付寶企業帳號及個人帳號(包含個體工商戶)。
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