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室內健身設備商Peloton盤後飆15% 宣布夥Lululemon開發服裝及課堂5年
室內健身設備製造商Peloton(PTON.US)公布,與瑜珈服龍頭Lululemon(LULU.US)宣布建立為期5年的合作夥伴關係,下個月起將網上健身與運動休閒裝備結合。 Peloton周三於收市後交易時段升逾15%,Lululemon則升0.3%。 Peloton將成為Lululemon的「獨家網上健身內容提供者」,Lululemon則成為Peloton的「主要運動服裝合作夥伴」,作為安排的一部分,部份Peloton教練亦將為Lululemon的服裝宣傳。 兩間企業將針對北美、英國、德國和澳洲的客戶,從10月11日開始,Lululemon產品的聯名服裝將在美國、英國和加拿大的Peloton商店和網上銷售。從11月1日開始,Lululemon Studio All-Access會員將可以參加Peloton課程。 Peloton的網上家庭健身業務自疫情後,盛極轉衰。而Lululemon稱,今年底前將停止販售Lululemon Studio Mirror,但會繼續支援Mirror設備,Lululemon Studio Mirror可當作螢幕以直播運動課堂。Lululemon於2020年以5億美元收購互動健身公司Mirror,當時世界大部分地區仍面臨與疫情相關的限制,大多時間留在家中。
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