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百度國際智慧廣告平台MediaGo夥Pixalate增強反詐騙技術
百度(09888.HK)(BIDU.US)國際事業部旗下基於深度學習的智慧廣告平台MediaGo宣布,與全通路廣告詐欺檢測和防範科技公司Pixalate建立全球合作,增強反詐騙技術,為廣告主提供優質流量資源,促進廣告市場的交易公平性和透明度。 憑藉識別技術,以及Pixalate的數據和分析服務,MediaGo基於深度學習的無效流量(IVT)過濾器將得到升級,加強對廣告庫存的保護,免受殭屍網絡、惡意軟體,以及高風險設備及資料中心等詐欺流量來源侵害。
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