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TikTok在美國正式推出電商業務TikTok Shop
TikTok公布,在美國正式推出電商業務TikTok Shop,品牌、商家和創作者可直接通過TikTok應用程式上的可購物內容進行銷售,而用戶無需離開應用程式便可進行線上購物。 據此,TikTok用戶可直接由「For You」動態中的視頻和直播中,購買標記的產品。企業可通過TikTok支援的物流和支付解決方案展示其產品,客戶可搜索和發現促銷活動。產品推薦通過產品列表和可購物內容展示,客戶可管理訂單。此外,新功能將實現一種新的物流解決方案,讓商家可專注於自己的產品,而TikTok Shop則可儲存、挑選及包裝賣家的產品,再將其運送給客戶。 另外,TikTok還將其購物服務與Shopify(SHOP.US)、Salesforce(CRM.US)和Zendesk等各種第三方平台融合。
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