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京東-SW(09618.HK)升級「春曉計劃」 涉「0元試運營」無期限及百億流量扶持等20項舉措
京東-SW(09618.HK)公布,重磅升級「春曉計劃」,帶來最快1分鐘入駐、「0元試運營」無期限、百億流量扶持等20項舉措,進一步加大對商家的扶持力度,助力商家高質量發展。 當中,百億流量扶持方面,京東APP首頁「百億補貼」、「9.9包郵」、「京東秒殺」等核心頻道及微信域、搜索推薦頁面等將全面向商家傾斜流量。新商家可獲最長28天流量加速,最高兩倍流量提升,另可獲京准通廣告金獎勵,企業商家最高可獲5,000元人民幣(下同),個人及個體戶商家最高可獲2,500元。而新商家入駐即可領「新店大禮包」,包括300元無門檻廣告紅包、500元京挑客站外推廣紅包、超過800元運營工具禮包、7天白條營銷免息(企業商家專屬)、30天運費險贈險(個人及個體戶商家專屬)等權益。 「0元試運營」無期限方面,部分商家「0元試運營」無期限取消90天限制,期間不用繳納質保金和平台使用費。個人商家及個體戶商家98%的類目技術服務費率低至0%。針對企業商家更多的類目推出階梯保證金標準,進一步降低商家的開店負擔。此外,商家最低0元起入駐京東供銷平台,為其他代銷商家供貨。個人及個體戶新商家可免費使用基礎版智能客服產品「京小智」等。 此外,京東簡化商家入駐流程,手機端及PC端最快1分鐘成功註冊個人店舖。商家可通過「京小貸」申請信用貸,自然人享七天免息,個體戶及企業商家享五折利率優惠。
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