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嗶哩嗶哩-W(09626.HK)COO料全年廣告收入按年增幅達25%至30%
嗶哩嗶哩-W(09626.HK)中期廣告收入按年增長29%,宣布今年將廣告及直播等商業化舉措進一步整合到平台生態中,預期未來將通過增加廣告收入及直播收入,來進一步提升流量變現效率。 公司副董事長兼首席運營官李旎透露,廣告業務一橫一縱的策略初見成效,預期用戶持續健康增長帶動,今年全年廣告收入將可實現按年增長25%至30%,又預期今年「雙十一」期間來自電商行業的廣告收入可按年增長50%至60%。
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