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明月鏡片(301101.SZ):公司銷售網絡全國覆蓋的廣度、深度、產品結構及客户粘性都是比較領先的
格隆匯 08-15 10:57

格隆匯8月15日丨有投資者嚮明月鏡片(301101.SZ)提問:離焦鏡在一二線城市的滲透率提升,有拓展下沉市場的打算嗎?如果有的話,在產品和渠道方面的戰略規劃?

明月鏡片回覆:明月主流的客户其實是二線及以下城市,當然一線也有一些不小的突破,比如在深圳地區跟博士眼鏡達成了非常深的戰略合作關係,後面會繼續對離焦鏡產品進行聯合推廣。

公司大力推動覆蓋下沉市場,不是被逼無奈,而是去擴充產品線覆蓋更多的人羣,把基數做大,比如今年8月1號推出的1.56產品,主要針對的就是下沉市場。

另外,下沉市場也有很突出的客户,比如TOP300的客户裏就有很多是下沉市場的客户,我們不會因為城市等級而區分對客户的支持力度,我們更關注客户的增長潛力、市場地位以及和明月的合作深度。公司銷售網絡全國覆蓋的廣度、深度、產品結構及客户粘性都是比較領先的,在這方面我們比外資友商有優勢。

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