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明月镜片(301101.SZ):公司销售网络全国覆盖的广度、深度、产品结构及客户粘性都是比较领先的
格隆汇 08-15 10:57

格隆汇8月15日丨有投资者向明月镜片(301101.SZ)提问:离焦镜在一二线城市的渗透率提升,有拓展下沉市场的打算吗?如果有的话,在产品和渠道方面的战略规划?

明月镜片回复:明月主流的客户其实是二线及以下城市,当然一线也有一些不小的突破,比如在深圳地区跟博士眼镜达成了非常深的战略合作关系,后面会继续对离焦镜产品进行联合推广。

公司大力推动覆盖下沉市场,不是被逼无奈,而是去扩充产品线覆盖更多的人群,把基数做大,比如今年8月1号推出的1.56产品,主要针对的就是下沉市场。

另外,下沉市场也有很突出的客户,比如TOP300的客户里就有很多是下沉市场的客户,我们不会因为城市等级而区分对客户的支持力度,我们更关注客户的增长潜力、市场地位以及和明月的合作深度。公司销售网络全国覆盖的广度、深度、产品结构及客户粘性都是比较领先的,在这方面我们比外资友商有优势。

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