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東鵬飲料(605499.SH):公司對於整體費用管控能力較強
格隆匯 08-07 16:21

格隆匯8月7日丨有投資者向東鵬飲料(605499.SH)提問:銷售費用的效率超出預期,想了解背後邏輯。我們覺得企業大了後做增量,相對更多資源。但我們銷售費用率一季度表現得挺好,我們的公司怎麼做到的?

東鵬飲料回覆:這得益於公司經營管理的戰略及前瞻性規劃,公司每年都對各項經營指標有預算規劃,嚴格把控費用率,提高費用投放使用效率。在公司收入擴大的時候,會根據市場情況加大宣傳推廣費用的投放。如在2022年第四季度,PET成本下降、利潤釋放時,公司就在卡塔爾世界盃期間進行了品牌投放。公司對於整體費用管控能力較強,對銷售體系考核單箱費用。

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