致歐科技(301376.SZ):公司營銷主要以亞馬遜站內廣吿為主
格隆匯7月20日丨有投資者向致歐科技(301376.SZ)提問:公司營收費用率佔比不高,主要投哪個方向的廣吿?
致歐科技回覆:公司營銷主要以亞馬遜站內廣吿為主,主要投放方式是CPC廣吿,適量的DSP廣吿。CPC廣吿可以獲取投放的ROI,容易量化投放效果,去年廣吿費不到 3%,今年會適當提高,但總體上仍會比同行較低,側面驗證公司有一定的品牌知名度。
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