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《新股消息》盒馬計劃年內於一線城市再開設盒馬X會員店
阿里(09988.HK)(BABA.US)新零售平台盒馬除銷售生鮮食品的超市「盒馬鮮生」、主打社區的折扣店「盒馬奧萊」外,目前亦於全國設有9間盒馬X會員店,門店面積介乎1萬至2萬平方米,為付費會員提供大型超市及家品銷售服務。盒馬X會員店總經理孫碩表示,盒馬X會員店主要設於上海地區,共有6間,今年內會再持續開新店。 面對市場競爭,他表示,與盒馬其他業態共享供應鏈,配合自有研發團體,會長期向消費者提供有4至5款其他品牌不能取代的熱銷產品,讓會員有「不得不到店的理由」,同時亦會與不同海外品牌達成獨家合作,進口國外特產,相信有助對抗市場劇烈競爭及國內盛行的線上購物潮流。 他又指,盒馬X會員店除透過自家小程序宣傳外,亦已在抖音及餓了麼等平台開店以增加流量,預期今年內可於一線城市快速擴充店舖網絡,未來亦會考慮拓展至二、三線城市。
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