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據報內地監管機構摸底商業銀行網絡直播銷售風險
近期,內地商業銀行及消費金融公司紛紛加入網絡直播開展業務營銷,關於貸款直播的話題引發業內關注。 據《界面新聞》報道,從相關渠道獲悉,原銀保監會風險處置局日前向各家銀行下發《關於開展網絡直播銷售情況調研的通知》,擬開展書面調研。該通知設置七大問題,調研內容主要關注銀行2021年以來的網絡直播銷售情況和過往的投訴糾紛,包括調研銀行2021年以來通過官方賬號開展網絡直播銷售的次數、累計參與人數及業務規模等,以及要求銀行列舉通過網絡直播銷售的主要業務種類(如開卡、個人貸款、理財等)和涉及的產品品種(如信用卡、個人貸款、理財產品等)。 據悉,此次調研內容僅針對通過網絡直播方式開展產品推介、在線銷售的情形,不含品牌推廣及慶典論壇直播等行為。
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