浙江永強(002489.SZ):以產品為中心,大力推進產品研發和技術創新
格隆匯6月29日丨有投資者向浙江永強(002489.SZ)提問:公司接下來訂單情況及如何確保銷售的穩定和利潤的提升?
浙江永強回覆:今年以來,歐美地區通脹高企、俄烏衝突持續,對户外休閒傢俱的短期需求造成了不利影響。行業內的競爭將從過去低緯度競爭轉向創新驅動、從總量擴大向量質雙升轉變。
公司將堅持既定發展戰略,穩紮穩打,穩中求進。積極應對宏觀經濟和相關行業政策發展的新變化、新形勢,以市場為導向,以產品為中心,大力推進產品研發和技術創新。
主要有:1、加大自主品牌在高端市場的銷售力度,提高自有品牌知名度;2、藉助海外服務團隊的優勢,靈活應對客户需求(可為客户提供DDP業務,按需小批次出貨);3、加強全球創新研發,加強知識產權部署,提高申請新型實用專利和發明專利質量,不斷提升知識產權的各方面能力,構築較強的專利防禦壁壘。通過加強境外設計師團隊,打造上海精品研發團隊,學習國外設計師設計理念和思維來提升爆品的自主開發能力,比如創新性傘、收縮翻轉百葉帳篷、扁平化包裝傢俱、環保材料應用傢俱等,重點研發方向是綠色、生態、智能化產品。4、初步建立產品標準化和通用化數據庫,讓設計提高效率減少錯誤。5、加強品質管理,建立全方位品質和流程管理能力,持續完善品質體系。6、積極開拓户外新品類、多方位打磨產品,使傳統客户全品類深入發展;同時積極開拓新客户。7、重視綠色低碳發展,將可持續發展融入到企業的發展中,在綠色低碳方向上打造產品力,提升公司核心競爭力。
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