阿里(09988.HK)旗下餓了麼推商家激勵計劃
阿里(09988.HK)旗下餓了麼宣布推出商家激勵計劃,將投入數億資源補貼平台商戶。
據介紹,針對新設外賣新店,餓了麼今年投入數千萬資源推出青苗計劃,為商家提供長達28天的流量扶持和大額推廣補貼,並對新手老板提供培訓指導和智能工具,幫助新商家在60天內持續實現新店增長和訂單爆發。
針對連鎖品牌,餓了麼推出聯合生意計劃,將投入億元品牌補貼資源、多項專項活動基金等,為品牌升級數字化營運服務,並優先提供各類龍頭營銷流量資源、IP聯名活動。讓商家在做好生意的同時,能提供更好更穩定的服務。
此外,針對中小商家,餓了麼也推出中小商家增漲計劃,餓了麼將投入億級營銷工具活動補貼及數千萬流量資源,讓中小商家獲得更多的扶持流量和商業化流量。
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