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市場監管總局倡排查廣告行業 擬加強互聯網廣告監管
市場監管總局辦公廳印發《市場監管總局辦公廳關於紮實做好廣告監管領域行風突出問題排查治理工作的通知》,宣布進一步加強對廣告監管領域行風建設工作的指導,提出對「三品一械」(即保健食品、特殊醫學用途配方食品、藥品及醫療器械)廣告審查服務規範化,並提出加強互聯網廣告監管,擬開展互聯網廣告領域治理工作,針對直播帶貨廣告、彈窗廣告、軟文廣告等新型廣告形式,加大互聯網廣告亂象清理整治力度。
當局表示,將強化部門協同及跨部門綜合監管,充分發揮整治虛假違法廣告聯席會議機制作用,著力解決「以罰代管」、「一罰了之」和「屢罰屢犯」等問題,提升廣告執法效能,並會對違法廣告主、廣告經營者、廣告發布者、廣告代言人加大查處力度。
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