中寵股份(002891.SZ):"Wanpy 頑皮"等為公司核心的三個自主品牌
格隆匯6月15日丨中寵股份(002891.SZ)近期在接待機構調研時表示,"Wanpy 頑皮"、" Zeal 真致"、"Toptrees 領先"為公司核心的三個自主品牌,"Wanpy 頑皮"定位中高端,產品品類完善,品牌覆蓋人羣較廣,並依託多年的發展已經形成品牌影響力;" Zeal 真致"定位高端,產品均為新西蘭原裝進口,對標國外一線高端品牌,消費區域主要面向一二線城市,覆蓋高端用户;"Toptrees 領先"主要在線上銷售,產品新穎時尚,深受年前消費者青睞。
公司依託通過打造差異化的品牌矩陣,滿足了不同需求、不同愛好、不同層次的消費者,經過多年的不斷開拓,在國內中端及高端的寵物食品市場,建立了紮實的消費者認知與信賴,是寵物食品行業踐行國產替代,衝擊中高端品牌行列的引領者。未來,公司將依託自主品牌的發展,持續深耕國內寵物食品市場,以優異的產品品質、前端的產品創新力、多元化的營銷策略不斷提升國內市場份額。
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