瀘州老窖(000568.SZ):擬14.8億元實施瀘州老窖小市片區釀酒作坊藏酒洞文保修繕等項目
格隆匯6月13日丨瀘州老窖(000568.SZ)公佈,公司決定實施瀘州老窖小市片區釀酒作坊藏酒洞文保修繕、酒文化場景營造及周邊環境整治項目,建設週期48個月,項目總投資約14.8億元,所需資金為公司自有資金。本項目圍繞歷史街區的活化和窖池等歷史遺存場景的打造,更好地利用不可再生的文化遺產資源,將形成國內白酒行業中最具獨特性的品宣之地、直接打通消費端認知的體驗互動之地、集聚客户及行業峯會的樂享之地,有利於提升公司品牌影響力,為公司創造收益。
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