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可孚醫療(301087.SZ):目前公司電商團隊已超600人
格隆匯 06-13 09:08

格隆匯6月13日丨可孚醫療(301087.SZ)接受機構調研、現場參觀,就“線上渠道的競爭優勢有哪些?”

公司回覆稱,作為行業內首批佈局電商渠道的企業,公司已在線上渠道深耕多年,無論是在銷售佈局、產品投放或是渠道建設等方面都有豐富的運營經驗。目前公司電商團隊已超600人,主要由公司內部培養,具有較強的歸屬感和認同感,團隊作戰能力強。公司線上自營店鋪100餘家,均由公司的電商團隊統籌運營,包括店鋪頁面設計、商品管理、商品頁詳情製作及上傳、活動策劃、活動執行、流量拓展、渠道建設、客户服務、訂單發貨、退換貨處理、消費者投訴處理等。基於公司良好的運營能力和售前、售後及倉儲物流服務能力,能夠快速地響應市場需求,更好地把握市場機會。

同時依託於強大的銷售渠道反饋的產品信息,公司研發項目定位精準,更具針對性地進行產品策劃、性能設計、品牌定價與推廣,研發成果能夠快速轉化。同時公司推出的新產品通過自有渠道,可以快遞導入到線上的各大電商平台及線下連鎖藥房、自營門店,實現銷售收入的快速增長。隨着公司研發和生產能力的快速提升,公司品牌影響力、產品質量和專業化運營能力獲得平台和客户的高度認可,多品類市場排名行業領先。

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