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淘寶天貓「618」首階段促銷香港直播總成交額按年增幅達高雙位數
阿思達克 06-12 15:51
淘寶天貓港澳事業部負責人陳子堅透露,今年「618」年中促銷活動繼續如往年一樣分階段進行,首階段銷售自5月31日起至6月3日結束,期內總成交金額、支付人數及客單價都較去年同期錄得雙位數增長,未見疫情過後消費趨勢從線上轉移至線下,平台反而有吸納到不少新客戶,過去三個月平台搜尋量及成交量增長明顯,傢俬、3C數碼、服飾美妝及旅遊相關產品表現都向好。 他指出,淘寶與電視廣播(00511.HK)的直播合作主要面向內地用戶,但淘寶天貓香港站香港地區直播活動亦發展理想,認為香港用戶對直播適應及接受度高,觀看人數及觀看時長均有持續提升。今年618淘寶香港與本地藝人林盛斌夫婦合作進行共10場直播,為香港用戶提供專屬優惠及限定商品,他指出,首階段活動期間平台香港區直播總成交額已錄得按年高雙位數增長。 陳子堅表示,現時香港地區業務以跨境購物為主,一件跨境包郵、滿額跨境包郵及本地退服務已涵蓋逾1,000萬款商品,未來會致力擴闊商品池,亦會考慮將本地退業務從官方菜鳥物流拓展至第三方合作物流商。
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