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周大生(002867.SZ):未來將與更多的IP合作 進一步提升品牌差異化和產品毛利率
格隆匯 06-08 07:48

格隆匯6月8日丨周大生(002867.SZ)接受機構調研、召開電話會議,問答環節中,就“目前公司在提高黃金產品毛利率上有何具體舉措?”

公司回覆稱,主要有以下幾點:(1)國家寶藏等IP系列繼續迭代更新;(2)今年4月公司訂貨會推出了國家寶藏系列金鑲和田玉的產品;(3)持續推廣黃金鑲鑽系列產品;(4)5月20日公司推出了與莫奈IP合作的新品。

目前公司已合作IP有國家寶藏、布達拉宮、普陀山、莫奈、梵高、HELLO KITTY、寶可夢、兔斯基,未來公司將與更多的IP合作,持續對現有系列更新迭代並陸續推出新系列,以進一步提升品牌差異化和產品毛利率。

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