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歡樂家(300997.SZ):水果罐頭產品研發思路主要是在便攜、年輕化和休閒化的小包裝罐頭產品
格隆匯 06-07 07:41

格隆匯6月7日丨歡樂家(300997.SZ)接受機構調研,就“公司罐頭產品發展空間?”

公司回覆稱,水果罐頭是公司比較穩定的業務,製作工藝相對成熟,依託水果原料產地,形成不同地域的水果罐頭特色,公司有全國性佈局,綜合了不同水果的季節特點,成為生產南果北果綜合型全品類的水果罐頭企業。受2022年底黃桃罐頭熱點事件,公司憑藉在供應鏈、產品佈局、市場終端等方面的長足積累,迅速抓住市場機會,承接市場流量,滿足消費者的需求,有利於消費者留下品牌印象。同時結合中國罐頭工業協會的《中國罐頭行業品牌打造三年專項行動計劃(2021-2023)》,對整個罐頭產品市場的發展和消費者的培育起到了重要作用。

對於水果罐頭產品研發思路主要是在便攜、年輕化和休閒化的小包裝罐頭產品,增加罐頭產品應用場景。針對年輕消費羣體研發休閒化的產品是其發展趨勢。

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