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歡樂家(300997.SZ):在即飲、宴席和禮品三個渠道均衡發展是比較理想的狀態
格隆匯 06-07 07:39

格隆匯6月7日丨歡樂家(300997.SZ)接受機構調研,就“公司椰子汁產品的定位及消費場景?”

公司回覆稱,1.25L PET瓶裝椰子汁主要面向餐飲和宴席渠道, 245ml藍彩鐵罐裝椰子汁主要面向禮品兼顧即飲渠道,公司在2022年也推出了椰子水、以椰子水為配料的功能飲料和電解質運動飲料等新品,增加公司在即飲市場的產品品類,拓寬即飲產品的價格帶。在即飲、宴席和禮品三個渠道均衡發展是比較理想的狀態,通過即飲和宴席渠道的開拓,有利於帶動禮品市場的銷售。

隨着現制咖啡茶飲市場的興起,以椰子為基底的現制飲品產品有了更多的應用場景,公司也推出了厚椰乳等相關產品。

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