報喜鳥(002154.SZ):已在全國核心城市和商圈開設哈吉斯品牌店鋪400多家
格隆匯6月6日丨報喜鳥(002154.SZ)接受機構調研及現場參觀,問答環節中,就“哈吉斯線上線下的運營模式是怎麼樣的?線上線下是一盤貨嗎?”
公司回覆稱,線上業務方面,已在天貓、京東、唯品會等國內知名電商平台均開設了品牌官方旗艦店,開拓微信小程序、小紅書、抖音、視頻號等新興渠道,並積極探索線上新模式、新玩法,努力提升線上銷售規模。
線下業務方面,已在全國核心城市和商圈開設哈吉斯品牌店鋪400多家,直營為主、加盟為輔,主要渠道為購物中心和時尚百貨、精品百貨等。線上貨品包括線下正價同款新品、電商專供款、奧萊款等。
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