滔搏(06110.HK)年度營收跌15.07%至270.73億元 零售業務線上銷售金額同比大幅增長
格隆匯5月23日丨滔搏(06110.HK)公佈，截至2023年2月28日止年度，公司收入為人民幣270.732億元，同比減少15.07%，零售業務的線上銷售金額同比大幅增長，佔零售銷售金額的比重提升至20%-30%低段。從各銷售場景的表現來看，線上私域銷售金額的同比增速最為顯著。
期內，毛利為人民幣112.842億元，同比減少18.37%；公司權益持有人應占利潤為人民幣18.366億元，同比減少24.93%，基本每股盈利為人民幣29.62分，擬分別派付末期息及特別息為人民幣5.00分及人民幣15.00分。同時，自身高效的運營資金管理，以及品牌夥伴的積極協助，帶動期內經營業務所產生的現金淨額實現淨流入人民幣43.51億元，自由現金流達至人民幣39.96億元。
截至2023年2月28日，公司共運營6,565家直營店鋪，店鋪總數同比下降14.7%，毛銷售面積同比減少6.8%，單店銷售面積同比增加9.2%。與2022年8月31日相比，店鋪總數下降5.2%。毛銷售面積減少1.8%。從趨勢上可以看到，整體門店結構調整的幅度更為集中在財年上半年，步入下半年趨勢已逐步緩和，同時單店銷售面積持續提升，單店的消費者輻射半徑持續得以延展。這與之前與大家溝通的計劃，以及市場的變化趨勢相符。從結果上來看，期內新開店比較關閉店在店效及坪效的維度上具有顯着優勢，關閉店對直營銷售額的影響十分有限。精準的門店網絡優化，也幫助公司在收入同比下滑的情況下，降低經營槓桿的負向影響。全年來看，銷售及分銷開支費用率同比基本持平。
此外，截至2023年2月28日，公司在全國範圍內運營着超5,000家店鋪企業微信號並擁有4萬多個微信羣，同比顯着提升。公司的累計用户數達到67.9百萬人，同比提升18.1%。財年全年來看，會員貢獻的店內零售總額(含增值税)比例為94.0%，持續保持着較高比例且穩健的銷售貢獻。復購會員對會員整體消費貢獻也持續穩定在70%以上。期內，公司注重高價值會員的潛力挖掘，高價值會員佔總消費會員比例僅中單位數，但對總消費會員的銷售貢獻近4成，客單價顯著高於會員整體，其消費潛力與粘性較普通會員更為凸顯。在社羣私域運營的轉化層面，截至2023年2月28日，線上私域銷售金額對零售銷售金額貢獻的佔比同比翻倍，有效地緩和了疫情變化對線下客流的衝擊。
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