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盛天網絡(300494.SZ):下一步將構建產品矩陣 加強女性用户運營 向泛娛樂化、垂直化、社交化方向裂變
格隆匯 05-19 22:47

格隆匯5月19日丨盛天網絡(300494.SZ)5月18日舉行業績説明會時表示,公司長期以來一直致力於服務大量的B端和C端客户,基於對Z世代用户娛樂需求的深刻理解以及多年來成功的平台運營、用户運營經驗,以及技術積累,孵化出了遊戲社交產品。

遊戲社交產品"帶帶電競"是一款主要滿足"Z世代"遊戲興趣社交、聲音興趣社交等需求的APP,為年輕的用户提供電競技能指導、遊戲組團競賽、社交娛樂以及其他多元技能分享服務。產品上線之後受到用户的熱烈歡迎,下載數量位居華為、VIVO多個應用市場垂直品類排名前列,助推遊戲服務業務在2022年成為公司利潤增長的重要組成。

隨着互聯網行業的發展,遊戲直播、遊戲陪練、語音聊天等在線娛樂社交模式將陸續呈現並發展壯大。今年遊戲版號供給充沛、大量優質遊戲湧現,同時電競項目首次被納入亞運會正式比賽項目,必然會帶動遊戲社交市場進一步加速成長,引導遊戲用户持續向遊戲社交用户轉化,遊戲社交行業具備充足的發展潛力。公司將持續打磨遊戲社交產品,在競技、交友、娛樂等領域挖掘年輕羣體需求,助力公司遊戲社交業務盈利能力穩步提升。

下一步我們將構建產品矩陣,加強女性用户運營,向泛娛樂化、垂直化、社交化方向裂變,不斷拓展娛樂類社交的潛力和可能,持續擴大用户規模和收入體量。同時,我們也在探索將雲遊戲、P/UGC內容創作、遊戲發行、品牌聯動等與帶帶電競平台融合,打造更加綜合的互動型社區。未來也不排除會引入AR\VR、AIGC等新技術,推動UGC技術門檻和成本持續下降,最終形成年輕人熱愛的,集合創作、分享、娛樂於一體的未來虛擬社交家園。

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