騰訊的客戶開始花錢，它們自己繼續省錢
來源：晚點財經
今年一季度，中國最大互聯網公司的主要業務均恢復增長。
據$騰訊控股(00700.HK)$公告，公司今年前3個月取得約1500億元收入、同比增長10.71%，是2021年四季度以來的最高增速。其中，增值服務（網遊和社交網絡）收入止住連續四個季度下滑的頹勢，收入恢復到793億元。線下活動反彈拉動了微信支付收入的增長。
騰訊的廣告收入連續兩個季度雙位數增長。“我們廣告收入在各行各業都很強勁，如快消、電商、金融、網服、醫療、旅遊等。”騰訊首席戰略官JamesMitchell在電話中對分析師說。
2022年對騰訊多數業務而言都是重要的轉型期。有的在這一年重新梳理了戰略定位，比如雲與智慧產業事業羣（CSIG）提升了自研產品和訂閱型收入的佔比；有的在這一年加速了商業化，比如微信視頻號首次上線了信息流廣告；有的則全面轉向盈利，如平臺與內容事業羣（PCG）。
在客戶、用戶們重新願意花錢之際，據《晚點財經》瞭解到，降本增效仍然是騰訊今年重要的戰略之一，少數部門還在做人員優化。這從一季度財報中也能窺見——季末員工總數環比減少了超2000人。
除了主營業務成本微增4.35%，營銷、行政、研發費用這三大經營支出均同比減少，總共較2021年同期少花32億元。
在今年3月騰訊CSIG的一場內部會上，騰訊雲總裁邱躍鵬稱，所有產品在今年仍要提升利潤，最重要的是追求極致的成本。一位CSIG人士向《晚點財經》轉述其發言稱，今年對摺扣、量價、合同條款約定也會嚴謹，這些都是長期影響業務毛利的因素。
重回增長的收入和依舊剋制支出，使得騰訊實現26.33%的經營利潤率（剔除其他淨收益），是2021年二季度以來最高值，總額達到394億元。另外，可以被視作尚未兌現的“利潤池”（遞延收入），也再次回到971億元的高位、同比增長18%，僅次於2021年同期的986.1億元。
對於分析師持續關注的監管風險，騰訊稱監管是必要的，會看到監管機構專注於常態化監管，並投入更多資源以支持整個行業的發展和創新。“我認爲這（監管）不是中國特有，世界範圍內都這樣。”騰訊首席運營官劉熾平說。
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