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新華網(603888.SH):不斷開拓廣吿業創新服務模式
格隆匯 05-18 15:20

格隆匯5月18日丨有投資者向新華網(603888.SH)提問:公司如何看待廣吿行業復甦進程和公司網絡廣吿業務全年發展趨勢?

新華網回覆:廣吿業務是傳媒的流量變現最重要業態之一,也一直是我司收入的重要支撐。我們要看到公司目前的廣吿信息服務等傳統業務在不斷創新,正在加速向移動化、視頻化、社交化轉型升級,加速向數字經濟、數字技術包括元宇宙、虛擬人等新型產品業態和傳播方式轉變。

針對2023年廣吿行業復甦進程和網絡廣吿發展趨勢,公司在不斷開拓廣吿業創新服務模式,除傳統網絡廣吿外,聚合資源,為客户提供更多的增值服務,包括大數據技術、IP資源等等,以提升服務水準,更好的服務更多品牌企業,提升廣吿行業整體的數字化、智能化、集約化水平。

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