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夢天家居(603216.SH):將圍繞零售、工程和家裝繼續進行全渠道發力
格隆匯 05-16 15:34

格隆匯5月16日丨有投資者向夢天家居(603216.SH)提問:介紹一下公司在營銷方面的主要規劃?

夢天家居回覆:2023年公司將圍繞零售、工程和家裝繼續進行全渠道發力,但將針對各個不同渠道現階段的特點和未來的預期,給予不同的發展策略:零售渠道採用“海陸空”結合的模式,貼近經銷商一線的戰區團隊,以戰區團隊的營銷動作為主體,賦能團隊和引流團隊進行充分協助的模式,有的放矢地針對不同的經銷商進行有效幫扶,值得一提的是,公司將在設計師能力打造及新零售線上引流方面大膽創新,鞏固公司在零售渠道方面的優勢;工程渠道強調品質和安全,繼續完善部門流程和標準,同時在業務團隊的打造、優質客户開發和培養方面做足功夫,為接下來幾年工程業績的穩健發展積蓄力量;家裝渠道加快佈局,利用已經在樣板市場取得的有效經驗,選定優勢市場快速複製;進一步打磨專屬家裝渠道的產品,做到快速迭代,提升競爭力和滿足客户的需求。

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